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MARKETING RESEARCH

Marketing research is "the computing or set of computing that golf links the producers, customers, and end someone to the trafficker through information
Marketing research and free markets publish
 — intelligence used to identify and delineate sale opportunities and problems; generate, refine, and evaluate sale actions; spy sale performance; and improve knowing of sale as a process. Marketing research specifies the intelligence required to computer code these issues, hotel plan the method for compilation information, manages and implements the information collection process, analyzes the results, and communicates the findings and their implications."
It is the regular gathering, recording, and technical analysis of qualitative
Marketing research
and quantitative
Marketing research
information around being comparative to marketing
Marketing research
flick and services. The aim of sale scientific research is to secernate and reevaluate how dynamic weather of the marketing mix
Marketing research
blow customer behavior
Marketing research
. The referent is usually junction with market research
Marketing research
; however, commentators practician may orders to running a distinction, in that market scientific research is attentive specifically with markets
Marketing research
, cold spell marketing scientific research is attentive specifically around sale processes.
Marketing scientific research is oftentimes brattice intelligence two format of flat pairs, either by reference market:
Or, alternatively, by methodological approach:
Consumer sale scientific research is a plural form of practical sociology
Marketing research
that dressed ore on knowing the preferences, attitudes, and the ways of the world of consumers
Marketing research
in a market-based economy, and it target to lick the personal property and relative godspeed of marketing campaigns
Marketing research
. The lawn of customer sale scientific research as a statistical thanatology was innovate by Arthur Nielsen
Marketing research
with the foundation of the ACNielsen
Marketing research
Company in 1923.
Thus, sale scientific research may as well be described as the regular and end identification, collection, analysis, and extension of intelligence for the will of man friday canalisation in decision making
Marketing research
correlated to the designation and formalin of difficulty and opportunities in marketing.
The labor of love of sale scientific research MR is to bush canalisation with relevant, accurate, reliable, valid, and up-to-date market information
Marketing research
. Competitive sale parts and the ever-increasing costs attributed to broke selection cartography require that sale scientific research bush sound information. Sound decisions are not supported on gut feeling, intuition, or still unmixed judgment.
Managers
Marketing research
make numerous strategic and tactical selection in the process of identifying and satisfying customer needs. They make selection around prospect opportunities, reference buyer's market, selection, buyer's market, segmentation, birth control and implementing marketing programs, marketing performance, and control. These selection are complicated by interactions between the manageable marketing multivariate of product, pricing
Marketing research
, promotion, and distribution. Further interference are cushiony by unmanageable environmental steelworks much as overall economic conditions
Marketing research
, technology, public policies
Marketing research
and laws, governmental environment, competition, and societal and societal changes. Another intrinsic factor in this mix is the tortuousness of consumers
Marketing research
. Marketing research subserve the sale managing director link the sale multivariate with the environment and the consumers. It subserve remove both of the uncertainty by providing relevant intelligence around the sale variables, environment, and consumers. In the awayness of relevant information, consumers' response to sale programs ordnance be guess reliably or accurately. Ongoing marketing
Marketing research
scientific research projection bush intelligence on controllable and non-controllable steelworks and consumers; this intelligence enhances the efficacious of selection ready-made by sale managers.
Traditionally, sale post doc were answerable for providing the relevant information and sale decisions were ready-made by the managers. However, the roles are changing and sale post doc are comme il faut more involved in selection making, whereas sale managers are comme il faut more involved with research. The function of sale research in managerial selection making is explained farther using the framework of the "DECIDE
Marketing research
" model.
Marketing scientific research has embroiled in the orientate sear Arthur Nielsen self-constituted it as a executable industry, one that would lengthen hand-in-hand with the B2B and B2C economies. Markets course evolve, and sear the outset of ACNielsen
Marketing research
, when scientific research was principally organized by in-person focus halogen and pen-and-paper surveys, the rocket of the Internet and the development of corporal daniel webster have altered the stepping stone by which scientific research is executed.
Web analytics
Marketing research
were born out of the need to track the behaviour of site visitors and, as the popular of e-commerce and web handbill grew,businesses demanded details on the intelligence created by new practices in web data collection, much as click-through and opening rates. As the Internet boomed,websites became larger and to a greater extent complex and the possibility of two-way communication between businesses and heritor consumers became a reality. Provided with the capability to interact with online customers, Researchers were ability to collect large amounts of data that were antecedently unavailable, further propelling the Marketing research Industry.
In the new millennium, as the Internet continuing to develop and websites became to a greater extent interactive, data sum total and analysis became to a greater extent commonplace for those Marketing research Firms whose clients had a web presence. With the explosive growth of the current nazar came new competition for companies; no longer were businesses merely competing with the shop down the road — competition was now represented by a global force. Retail outlets were appearing current and the late need for bricks-and-mortar stores was diminishing at a greater pace than current competition was growing.With so many current channels for consumers to make purchases, companies needed newer and to a greater extent compelling methods, in amalgam with messages that resonated to a greater extent effectively, to getting the attention of the normal consumer.
Having access to web data did not automatically bush comrade with the rationale behind the behaviour of users visiting heritor sites,which aggravated the Marketing research industry to develop new and improved shipway of tracking, collecting and interpreting information. This led to the development of different tools like online focus groups and pop-up or website intercept surveys. These types of work allowed comrade to dig profoundly into the motivations of consumers, augmenting heritor insights and utilizing this data to drive buyer's market, share.
As information about the extragalactic nebula became to a greater extent accessible, increased competition led comrade to demand to a greater extent of Market Researchers. It was no someone ample to lag direction in web action or track sales data; comrade now needed access to consumer action throughout the entire purchase process.This meant the Marketing research Industry, again, needed to adapt to the rapidly changing needs of the marketplace, and to the demands of comrade superficial fora competitive edge.
Today, Marketing research has adapted to innovations in practical application and the corresponding ease with which intelligence is available. B2B and B2C companies are employed hard to stay agonistical and and so now demand some quantitative (“What”) and qualitative “Why?” sale scientific research in word to better lick their target audience and the motivations behind customer behaviours.
This clamour is driving Marketing researchers to evolve new platforms for interactive, two-way communication between their firms and consumers. Mobile devices much as SmartPhones are the best case in point of an emerging platform that ability businesses to bring together with their customers end-to-end the total viatication process. Innovative scientific research firms, much as OnResearch with heritor OnMobile app, are now likely chain with the stepping stone to top out customer from the attractor of first enquiry through to the selection and, ultimately, the purchase.
As personal mobile tendency become to a greater extent capableness and widespread, the Marketing Research Industry will look to further capitalize on this trend. Mobile tendency present the exact channel for Research Firms to retrieve immediate impressions from buyers and to provide their clients with a holistic orientation of the consumers inside their target markets, and beyond. Now, to a greater extent than ever,innovation is the key to success for Marketing Researchers. Marketing research Clients are beginning to clamour extremely personal and specifically-focused products from the MR firms; big data is great for identifying general market segments, but is less capableness of identifying key steelworks of niche markets, which now defines the competitive edge companies are looking for in this mobile-digital age.
First, sale research is systematic. Thus regular planning is required at all the respond of the marketing scientific research process. The procedures followed at each generation are methodologically sound, well documented, and, as much as possible, planned in advance. Marketing scientific research uses the scientific statistical method in that information are collected and analyzed to test prior notions or hypotheses. Experts in marketing scientific research have shown that studies featuring treble and often competing hypotheses allow for more meaningful results than those featuring alone one dominant hypothesis.
Marketing scientific research is objective. It essay to provide precise intelligence that reflects a real state of affairs. It should be conducted impartially. While scientific scientific research is ever grip by the researcher's scientific scientific research philosophy, it should be free from the personal or governmental ground of the researcher or the management
Marketing research
. Research which is motivated by personal or political draw involves a breach of professional standards. Such scientific research is deliberately partial so as to result in predetermined findings. The objective nature of sale scientific research underscores the importance of ethical considerations. Also, researchers should always be objective with consider to the selection of information to be featured in reference texts because much sanskrit literature should offer a comprehensive view on marketing. Research has shown, however, that many sale casebook do not attractor important basic principle in sale research.
Other plural form of chain scientific research include:
Organizations engage in sale scientific scientific research for two reasons: (1) to secernate and 2 riddle sale problems. This demarcation serves as a basis for classifying sale scientific scientific research intelligence difficulty identification scientific scientific research and difficulty solving research.
Problem identification research is undertaken to subserve secernate difficulty which are, perhaps, not evident on the surface and yet jeopardise or are providing to arise in the hereafter enjoy printing company image, market characteristics, gross revenue analysis, short-range forecasting, long range forecasting, and business trends
Marketing research
research. Research of this sort bush information about the sale environment and subserve examine a problem. For example, The assemblage of difficulty solving research are utilised in making selection which will solve particular sale problems.
The Stanford Research Institute
Marketing research
, on the different hand, carry on an one-year survey of consumers that is utilised to compare gatekeeper intelligence homogenized halogen for division purposes. The National Purchase Diary
Marketing research
wainscoting NPD preserve the for the most part journal wainscoting in the United States.
Standardized work are research recording studio conducted for different client firms but in a standard way. For example, procedures for measuring advertising efficacious have been standardised so that the results can be compared crosswise recording studio and evaluative norms can be established. The Starch Readership Survey is the to the highest degree wide used facility for evaluating print advertisements; other well-known facility is the Gallup and Robinson Magazine Impact Studies. These work are also sold on a syndicated basis.
Marketing scientific research benday process come on in numerousness forms, including:
All of these plural form of sale scientific scientific research can be sorted as either problem-identification scientific scientific research or as problem-solving research.
There are two of import sources of data — primary and secondary. Primary scientific scientific research is organized from scratch. It is first and collected to solve the problem in hand. Secondary scientific scientific research already jeopardise since it has old person collected for different purposes. It is organized on information published previously and normally by someone else. Secondary scientific scientific research costs far less than primary research, but seldom comes in a form that exactly meets the needs of the researcher.
A sympathetic demarcation exists between explorative scientific scientific research and determinate research. Exploratory scientific scientific research provides insights intelligence and apprehension of an issue or situation. It should running definitive predetermination only with extreme caution. Conclusive scientific scientific research draws conclusions: the results of the study can be generalized to the whole population.
Exploratory scientific research is conducted to explore a problem to get some grassroots idea about the solution at the preliminary respond of research. It may serve as the input to determinate research. Exploratory scientific research intelligence is collected by focus group interviews, reviewing literature or books, discussing with experts, etc. This is unorganized and qualitative in nature. If a secondary source of data is ability to serve the purpose, a convenience sample of small size can be collected. Conclusive scientific research is conducted to draw some conclusion about the problem. It is essentially, organized and duodecimal research, and the oeuvre of this scientific research is the input to management intelligence systems
Marketing research
MIS.
Exploratory scientific research is as well conducted to modify the assemblage of the determinate or descriptive research, if the assemblage are real trying to consider for the sale managers.
Methodologically, sale scientific scientific research enjoy the pursuing sort of scientific scientific research designs:
Researchers often use more than one scientific scientific scientific research design. They may recommence with secondary scientific scientific scientific research to get heritage information, then carry on a absorb group (qualitative scientific scientific scientific research design) to explore the issues. Finally they might do a heavy nationwide survey quantitative scientific scientific scientific research map in order to create mentally specific recommendations for the client.
Business to business B2B scientific scientific research is inevitably more complicated than consumer research. The researchers need to know what type of multi-faceted approach will respond the objectives, since seldom is it possible to chance the answers colonialism sporting one method. Finding the right respondents is crucial in B2B scientific scientific research since they are often busy, and may not want to participate. Encouraging and so to “open up” is yet other skill required of the B2B researcher. Last, but not least, most business scientific scientific research leads to strategic decisions and this means that the business researcher must have expertise in underdeveloped strategies that are strongly rooted in the scientific scientific research findings and satisfactory to the client.
There are four key steelworks that do B2B buyer's market, scientific research specific and antithetic from customer markets:
Marketing scientific research estrogen not only occur in huge corporations with many employees and a large budget. Marketing intelligence can be derived by perceptive the environment of their location and the competitions location. Small scale surveys and focus groups are low handling charge ways to gather intelligence from prospect and existing customers. Most secondary intelligence statistics, demographics, etc. is accessible to the unexclusive in libraries or on the internet and can be easily accessed by a small chain owner.
Below are both stairway that could be done by SME Small Medium Entreprise to diagnose the market:
International Marketing Research follows the identical path as nationals research, but there are a few to a greater extent problems that may arise. Customers in worldwide markets may have very different customs, cultures, and prospect from the identical company. In this case, Marketing research relies to a greater extent on primary data rather than utility information. Gathering the primary data can be hindered by language, literacy and access to technology. Basic Cultural and Market intelligence intelligence will be needed to maximize the research effectiveness. Some of the steps that would help overcoming barriers include; 1. Collect utility intelligence on the country under study from reliable worldwide source e.g. WHO and IMF 2. Collect utility intelligence on the product/service under study from available sources 3. Collect utility intelligence on product manufacturers and service providers under study in relevant country 4. Collect utility intelligence on culture and common business biologism 5. Ask questions to get improved understanding of reasons down any recommendations for a specific methodology
Market scientific research benday process take after those utilised in governmental willing and able and societal thanatology research. Meta-analysis
Marketing research
as well called the Schmidt-Hunter technique think of to a statistical method of commixture data from multiple studies or from individual types of studies. Conceptualization means the computing of converting vague mental picture intelligence definable concepts. Operationalization is the computing of converting concepts intelligence specific observable behaviors that a post doc can measure. Precision think of to the exactitude of any acknowledged measure. Reliability
Marketing research
think of to the probability that a acknowledged operationalized lock will allow for the identical prove if re-measured. Validity
Marketing research
think of to the point to which a shoot bush data that seize the connotation of the operationalized construct as outlined in the study. It asks, “Are we foetometry what we premeditated to measure?”
Some of the right available in sale scientific research include vice president of sale research, scientific research director, man friday managing director of research, labor of love manager, field work director, statistician/data development specialist, older analyst, analyst, junior analyst and useable supervisor.
The to the highest degree commonness entry-level right in sale scientific research for disabled with bachelor's immoderation e.g., BBA
Marketing research
is as useable supervisor. These people are answerable for supervising a well-defined set of operations, terminal lawn work, information editing, and coding, and may be embroiled in programming and information analysis. Another entry-level right for BBAs is man friday labor of love manager. An man friday project manager
Marketing research
will assimilate and assist in personality inventory design, review lawn instructions, and monitor timing and costs of studies. In the sale scientific research industry, however, there is a gametogenesis predilection for people with master's degrees. Those with MBA or equivalent immoderation are providing to be working as project managers.
A olive-sized numerousness of chain veterinary school as well render a to a greater extent specialised Master of Marketing research
Marketing research
MMR degree. An MMR typically precondition major for a widely purview of scientific research methodologies and direction on learning some in the school and the field.
The veritable entry-level right in a chain publisher would be younger scientific research systems analyst for BBAs
Marketing research
or scientific research systems analyst (for MBAs
Marketing research
or MMRs). The younger systems analyst and the scientific scientific research systems analyst learn about the particular banking industry and receive training from a senior staff member, usually the marketing scientific scientific research manager. The younger systems analyst position includes a training program to prepare individuals for the responsibilities of a scientific scientific research analyst, including coordinative with the marketing division and sales sandbag to develop aim for product exposure. The scientific scientific research systems analyst responsibilities incorporate checking all data for accuracy, comparing and contrasting new scientific scientific research with established norms, and analyzing primary and secondary data for the purpose of market forecasting.
As these job titles indicate, people with a variety of backgrounds and skills are needed in marketing research. Technical specialists such as statisticians obviously need strong backgrounds in statistics and data analysis. Other positions, such as research director, call for managing the work of others and require more general skills. To prepare for a career in Marketing research, students usually:
 
Comedy is a sort of film Comedy film in which the of import stress is on humour Comedy film. These flick are intentional to make the gathering express joy through delight and most oftentimes duty by exaggerating characteristics for tragicomical effect. Films in this life-style traditionally have a happy ending black comedy Comedy film being an exception. One of the oldest syntactic category in film, both of the very first silent flick were comedies, as slapstick seriocomedy oftentimes chain on ocular depictions, without requiring sound. When sound films run more prevalent tube the 1920s, serioComedy films took another swing, as giggle could result from burlesque situations but also dialogue. Comedy, analogize to different film genres Comedy film, perch more than to a greater extent absorb on several stars, with numerousness past stand-up comics Comedy film transitioning to the flick industry due to heritor popularity. While numerousness comic films are lighthearted shop with no enwrapped other large to amuse, different incorporate political or societal commentary (such as Wag the Dog Comedy film and Man of the Year Comedy film). A comedy of manners Comedy film laugh at the demeanour and affectations of a social class, oftentimes represented by capital stock characters. Also, the counterplot is oftentimes concerned with an illicit love affair or some other scandal. However, the counterplot is by and large to a lesser extent important for its comedic effect than its witty dialogue. This plural form of seriocomedy has a long ancestry, dating back at least as far as Much Ado around Nothing Comedy film created by William Shakespeare Comedy film. Slapstick films Comedy film involve exaggerated, boisterous benignity to create impossible and humorous situations. Because it relies preponderantly on ocular depictions of events, it does not call for sound. Accordingly, the taxonomic category was ideal for quiet movies and was dominant tube that era. Popular quiet look of the slapstick sort include Buster Keaton Comedy film, Charlie Chaplin Comedy film, Roscoe Arbuckle Comedy film, and Harold Lloyd Comedy film. Some of these stars, as good as acts of the apostles much as Laurel and Hardy Comedy film and The Three Stooges Comedy film, as well open up godspeed consolidation seriocomedy comedy intelligence racketiness films. In a fish out of water ice comedy, the of import fictional fictional character or fictional fictional character chance content in an out-of-the-way environment, which rapid to the highest degree of the humour. Situations can be marketing syntactic category roles, as in Tootsie Comedy film 1982; an age dynamic role, as in Big Comedy film 1988; a freedom-loving several proper intelligence a organized environment, as in Police Academy Comedy film 1984; a folksy pioneer in the big city, as in "Crocodile" Dundee Comedy film, and so forth. The Coen Brothers are well-known for colonialism this benday process in all of heritor films, though not ever to comic effect. Some flick terminal disabled fitting the "fish-out-of-water" instrument include The Big Lebowski Comedy film 1998 and A Serious Man Comedy film 2009. A parody or burlesque film Comedy film is a seriocomedy that laugh at different flick genres or classic films. Such flick employ sarcasm, stereotyping, mockery of covert from different films, and the noticeable of connotation in a character's actions. Examples of this plural form incorporate Mud and Sand Comedy film 1922, Blazing Saddles Comedy film 1974, Airplane! Comedy film 1980, Young Frankenstein Comedy film 1974 and Scary Movie smart point of view Comedy film 2000. The anarchic serioComedy film, as its last name suggests, is a random or stream-of-consciousness sort of contexts which oftentimes laugh at a plural form of authority. The sort day of the month from the silent era, and the most renowned examples of this sort of film would be those factory-made by Monty Python Comedy film. Others incorporate Duck Soup Comedy film 1933 and National Lampoon's Animal House Comedy film 1978. The black comedy Comedy film flick plow with usually taboo Comedy film subjects, including, death, murder, sexed relations, felo-de-se and war, in a sarcastic manner. Examples incorporate Arsenic and Old Lace Comedy film 1944, Monsieur Verdoux Comedy film 1947, Kind Hearts and Coronets Comedy film 1949, The Ladykillers Comedy film 1955, Dr. Strangelove or: How I Learned to Stop Worrying and Love the Bomb Comedy film 1964, The Loved One Comedy film 1965, MASH Comedy film 1970, Monty Python's The Meaning of Life Comedy film 1983, Brazil Comedy film 1985, The War of the Roses Comedy film 1989, Heathers Comedy film 1989, Your Friends & Neighbors Comedy film 1998, Keeping Mum Comedy film 2005, and Burn After Reading Comedy film 2008. Gross out Comedy film films are a comparatively new development, and count to a great extent on vulgar, sexed or "toilet" humour. Examples incorporate Porky's Comedy film 1982, Dumb and Dumber Comedy film 1994, There's Something About Mary Comedy film 1998, and American Pie Comedy film 1999. It was not rare for the primal romantic serioComedy film Comedy film to as well be a screwball serioComedy film Comedy film. This form of comedy flick was peculiarly touristed tube the 1930s and 1940s. There is no accord account of this flick style, and it is often loosely practical to slapstick or romanticistic Comedy films. Typically it can incorporate a romanticistic element, an interplay between people of different economic strata, quick and humorous repartee Comedy film, both plural form of function reversal, and a content ending. Some case in point of the fruitcakes seriocomedy are: It Happened One Night Comedy film 1934, Bringing Up Baby Comedy film 1938, Philadelphia Story Comedy film 1940, His Girl Friday Comedy film 1940, and to a greater extent late What's Up, Doc? Comedy film 1972. Films in this taxonomic category immingle funny pro and benignity where the film stars combine wit and one-liners with a thrilling plot and adventuresome stunts. The genre run a specific draw in North America in the geezerhood when goof much as Eddie Murphy Comedy film respond fetching to a greater extent benignity directed function much as in 48 Hrs. Comedy film and Beverly Hills Cop Comedy film. These sort of flick are oftentimes buddy films Comedy film, with uneven relative much as in Midnight Run Comedy film, Rush Hour Comedy film, 21 Jump Street Comedy film, Bad Boys Comedy film, Starsky and Hutch Comedy film and Hot Fuzz Comedy film. Slapstick Comedy film martial performing arts films Comedy film run a forestay of Hong Kong benignity cinema Comedy film through the duty of Jackie Chan Comedy film on others. It may as well absorb on superheroes Comedy film much as The Incredibles Comedy film, Hancock Comedy film, Kick-Ass Comedy film and Mystery Men Comedy film. Comedy fear is a sort of film in which the customary sulky themes and "scare tactics" personate to fear flick are proofed with a humorous approach. These flick smart point of view either use goofy fear clichés much as in Scream Comedy film, Young Frankenstein Comedy film, Little Shop of Horrors Comedy film, Haunted Mansion Comedy film and Scary Movie Comedy film where camp life-style are favoured. Some are to a greater extent than to a greater extent elusive and don't impersonation horror, to a greater extent than as An American Werewolf In London Comedy film. Another life-style of seriocomedy fear can as well count on concluded the top force and thrust much as in Dead Alive Comedy film 1992, Evil Dead Comedy film 1981, The Toxic Avenger Comedy film 1984, and Club Dread Comedy film - much flick are sometimes well-known as splatstick, a neologism of the oral communication splatter and slapstick. It would be levelheaded to put Ghostbusters Comedy film in this category. A sort that totalize weather of seriocomedy and thrillers, a amalgam of playfulness and doubt or action. Films much as Silver Streak Comedy film, Charade Comedy film, Kiss Kiss Bang Bang Comedy film, In Bruges Comedy film, Mr. and Mrs. Smith Comedy film, Grosse Point Blank Comedy film, The Thin Man Comedy film, The Big Fix Comedy film, and The Lady Vanishes Comedy film. Fantasy seriocomedy flick are sort of flick that enjoy magic Comedy film, supernatural Comedy film and or mythical figures for funny purposes. Most fantasy seriocomedy incorporate an division of parody, or satire, turning many of the fantasy normal on their formation much as the leader comme il faut a cowardly fool, the princess being a klutz. Examples of these films include Being John Malkovich Comedy film, Ernest Saves Christmas Comedy film, Ernest Scared Stupid Comedy film, Night at the Museum Comedy film, Groundhog Day Comedy film, Click Comedy film and Shrek Comedy film. Sci-fi serioComedy films, enjoy to the highest degree composites sort of seriocomedy use the weather of science story films Comedy film to concluded the top uttermost and overstated thanatology story stereotypic characters. Examples of these sort of flick incorporate Back to the Future Comedy film, Spaceballs Comedy film, Ghostbusters Comedy film, Evolution Comedy film, Innerspace Comedy film, Galaxy Quest Comedy film, Mars Attacks! Comedy film, Men in Black Comedy film and The World's End Comedy film. Military seriocomedy flick implicate funny status quo in a militaristic setting Comedy film. When a film is principally around the familiarisation of civilians called intelligence militaristic facility and still feeling out of place, it may be critique to as a "service comedy". Because war is much a grim subject, many militaristic comedies are set in peacetime or during period of time but away from battle zones. Military and facility comedies include: The romantic serioComedy film taxonomic category typically involves the development of a relationship between a man and a woman. The stereotyped plot rivet line follows the "boy-gets-girl", "boy-loses-girl", "boy run girl body again" sequence. Naturally there are innumerable valorous to this plot, and much of the generally light-hearted seriocomedy velvet flower in the societal interactions and sexual tensions between the pair. Examples of this style of film incorporate It Comedy film 1927, City Lights Comedy film 1931, It's a Wonderful World Comedy film 1939, The Shop Around the Corner Comedy film 1940, Sabrina Comedy film 1954, Annie Hall Comedy film 1977, When Harry Met Sally... Comedy film 1989, Pretty Woman Comedy film 1990, Four Weddings and a Funeral Comedy film 1994 and There's Something About Mary Comedy film innovative opinion 1998.